Brand New Look for Geelong’s Sykes Rowing

Australia’s leading rowing boat manufacturer, Sykes Rowing, has launched their fresh new re-brand ahead of the 2021–2022 Rowing calendar.

Building on the strong foundations of Australian proud heritage instilled from their previous logo, the new Sykes Rowing brand retains a similar but stronger typeface, and fast-moving kangaroo graphic with stylised legs and tail representing water and waves.

But perhaps the biggest change is the move to their brand colours, using Australia’s national colours – green and gold. Both have been designed to highlight their new company tagline: ‘We build boats. Start to finish. Beginners to champions.’ 

Managing Director, Mark Nothnagel states, “We are deeply proud of our company, and our fifty-five-year Australian rowing heritage, which has been the driver of our refreshed logo and new colours. The essence of Sykes is building quality boats. We design, innovate and build our boats here in Australia from start to finish. We also have plans to make Sykes a more global company through our recent expansion in the USA and soon in Europe too. We build boats for everyone and every need – whether rowers are new to the sport, or world champions, we have a boat for them.”

Read the media release

Sep 2021