It’s intriguing how opportunities often arise in times of crisis.
Lyn George and her husband Ross built their company Austeng from the ground up, providing specialised equipment to the automotive industry in the greater Geelong area.
So, when their largest customer, the Ford Motor Company, made the decision to pull its manufacturing from the region, needless to say it was a cause of worry for Lyn and Ross.
That was seven years ago.
In the time since, Lyn George has become an advocate for transformative start-ups in manufacturing. She and Ross have helped innovators, designers and inventors devise bespoke, cost-effective solutions to their manufacturing needs. As a result, many have grown into thriving businesses.
Lyn is a founding Board member of the Advanced Fibre Cluster Geelong, a group of highly innovative companies behind the development of advanced fibre and composites manufacturing in the region. She is also the Geelong Manufacturing Council’s first female chair and remains a pioneer for women in manufacturing.
Over the Queen’s Birthday weekend, Lyn was awarded a Medal of the Order of Australia (OAM) in recognition of her contribution to Australian manufacturing and unwavering leadership throughout Geelong’s transformation into a world-renowned hub in advanced manufacturing.